Tanner Novlan is a Canadian-born actor and model who rose to fame for playing Dr. John “Finn” Finnegan on the CBS daytime drama The Bold and the Beautiful. He is also widely recognised as the deadpan “Struggling Actor” in the long-running Liberty Mutual insurance commercials. Off-screen, he is married to former Vampire Diaries actress Kayla Ewell, with whom he shares two children.
Tanner Novlan Wikipedia
| Field | Details |
| Full name | Tanner Novlan |
| Gender | Male |
| Date of birth | 9 April 1986 |
| Age | 40 years old (as of June 2026) |
| Place of birth | Edmonton, Alberta, Canada |
| Raised in | Paradise Hill, Saskatchewan, Canada |
| Current residence | Los Angeles, California, United States |
| Nationality | Canadian |
| Ethnicity | White (Caucasian) |
| Zodiac sign | Aries |
| Religion | Christian |
| Sexual orientation | Straight |
| Height | Approximately 6 ft 1 in (185 cm) |
| Weight | Around 176 lbs (80 kg) |
| Hair colour | Brown |
| Eye colour | Brown |
| Marital status | Married |
| Spouse | Kayla Ewell (m. 2015) |
| Children | 2 (Poppy Marie and Jones Douglas) |
| Father | Doug Novlan |
| Mother | Coresa Novlan (née Vizina) |
| Profession | Actor, model |
| Years active | 2009–present |
| Net worth | Estimated $2 million–$3 million |
| @tannernovlan_ |
Who is Tanner Novlan?
Tanner Novlan is a Canadian actor and former fashion model who built his name in American television. He is best known for portraying Dr. John “Finn” Finnegan on The Bold and the Beautiful since 2020, a role that turned him into a household face for soap fans worldwide.
Before daytime stardom, he earned recognition for his work in print ads, music videos, and a string of viral Liberty Mutual commercials.
The Saskatchewan native grew up on a family farm in the tiny town of Paradise Hill before chasing his Hollywood dream in Los Angeles at the age of 18.
His early years in California were spent juggling modelling assignments with acting auditions, a path that eventually led him to small roles in shows like Modern Family, Letterkenny, and Roswell, New Mexico.
What is Tanner Novlan’s net worth and salary?
As of 2026, Tanner Novlan’s net worth is estimated to be between $2 million and $3 million, according to celebrity finance trackers.
He has built his fortune through a mix of daytime television earnings, recurring primetime roles, modelling contracts, and lucrative national commercial campaigns.
Income sources
His main income streams include his contract salary from The Bold and the Beautiful, where lead cast members typically earn between $2,000 and $5,000 per episode.
Long-running campaigns such as Liberty Mutual reportedly pay him six-figure residual fees, while brand partnerships on Instagram add to his annual earnings. He also generates income from modelling shoots and red-carpet appearances.
How old is Tanner Novlan? Age and birthday
Tanner Novlan is 40 years old as of June 2026. He was born on 9 April 1986 in Edmonton, Alberta, Canada, which places his zodiac sign as Aries.
He celebrates his birthday every spring with his wife and two children, often sharing family photos on social media.
He was raised in Paradise Hill, a small farming community in Saskatchewan, by his parents Doug and Coresa Novlan.
The actor has spoken openly about how his rural upbringing shaped his work ethic and his “Pride of Saskatchewan” Instagram tagline.
Tanner Novlan’s height, weight, and body measurements
Tanner Novlan stands approximately 6 feet 1 inch tall (around 185 centimetres) and weighs roughly 176 pounds (about 80 kilograms).
His tall frame, athletic build, and brown hair have made him a popular choice for fashion campaigns and screen roles requiring a leading-man presence.
He is estimated to wear around a US shoe size 12. The actor maintains his physique through weight training, hiking, and outdoor activities he picked up while growing up on his parents’ farm.
What is Tanner Novlan’s career path?
Modelling beginnings
Tanner moved to Los Angeles at 18 with no acting credits to his name. He signed with a top agency and quickly booked print campaigns for global brands, including underwear, fashion, and lifestyle labels. Modelling paid the bills while he attended acting classes and auditioned for television roles.
Television breakthrough
His on-screen career began around 2009 with small parts in shows such as Modern Family, NCIS, and Castle.
He later appeared in Letterkenny, the Canadian sitcom, and landed a recurring role as Gregory Manes in The CW science-fiction series Roswell, New Mexico from 2020 to 2021.
The Bold and the Beautiful
In 2020, Tanner joined The Bold and the Beautiful as Dr. John “Finn” Finnegan, the love interest of Steffy Forrester played by Jacqueline MacInnes Wood.
The role transformed him into a daytime fan favourite. Although his character was seemingly killed off in a dramatic storyline, the show later revealed Finn was alive, and the actor returned to set.
Liberty Mutual fame
Outside the soap world, Tanner is widely recognised as the “Struggling Actor” in Liberty Mutual insurance commercials.
He has starred in the campaign across multiple flights of ads released in 2019, 2023, 2025, and 2026, becoming a meme-worthy face of the brand thanks to his deliberately botched lines and deadpan delivery.
Is Tanner Novlan married? Wife and children
Marriage to Kayla Ewell
Tanner Novlan is married to American actress Kayla Ewell, best known for playing Vicki Donovan on The Vampire Diaries.
The couple first met in 2010 while filming the music video for Australian rock band Sick Puppies’ song “Maybe”. After more than five years of dating, the pair tied the knot on 12 September 2015 at the Jonathan Club in downtown Los Angeles.
Their wedding was attended by Kayla’s former Vampire Diaries co-stars, including Nina Dobrev, Candice King, Michael Trevino, and Zach Roerig. The couple has remained one of Hollywood’s lower-profile but most stable young marriages.
Children
Tanner and Kayla share two children together. Their daughter, Poppy Marie Novlan, was born on 16 July 2019. Their son, Jones Douglas Novlan, arrived on 6 June 2022, roughly seven weeks earlier than expected. The family of four currently lives in the Los Angeles area, and both parents frequently share parenting moments online.
Tanner Novlan’s social media presence
As of June 2026, Tanner Novlan has around 118,000 followers on Instagram under the handle @tannernovlan_. He uses the platform mainly for family photos, soap opera promotion, Liberty Mutual behind-the-scenes content, and snapshots of his rural Saskatchewan roots. His bio simply reads “The Pride of Saskatchewan”.
Fast facts about Tanner Novlan
- He grew up on a working farm in Paradise Hill, Saskatchewan, a town with a population of just a few hundred people.
- He drove a Ford Lightning truck from Canada to California in 2007 to chase his acting dream.
- He played junior hockey in Canada before pursuing entertainment full time.
- He and Kayla Ewell make music together as a husband-and-wife duo called “Hard Hat Grooves”.
- His Liberty Mutual “LiMu Emu” character lines are intentionally mispronounced for comedic effect.
- He is the cousin of fellow Canadian actor Jay Novlan.
- His first major modelling break came through campaigns for designer underwear and athletic brands.
- He once revealed in interviews that he booked his first Liberty Mutual commercial after years of near-misses at auditions.
- He is a passionate supporter of breast cancer research charities, attending events for WCRF and BCRF.
- He prefers a quiet ranch lifestyle off-camera, often posting hunting and outdoor photos.
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Wrapping up
Tanner Novlan’s story is a small-town-to-Hollywood journey built on persistence, modelling roots, and the kind of dry humour that turned a struggling actor into a national commercial star.
At 40, he balances daytime drama stardom on The Bold and the Beautiful with a settled family life alongside Kayla Ewell and their two children. With his Liberty Mutual deal still active in 2026 and Finn very much alive on screen, his career shows no sign of slowing down.
References
- Wikipedia. “Tanner Novlan”.
- IMDb. “Tanner Novlan – Biography”.
- CBS. “Tanner Novlan – The Bold and the Beautiful Cast Member”.
- TV Insider. “Tanner Novlan – Actor”.
- Soap Hub. “Tanner Novlan Biography – The Bold and the Beautiful”.
- People. “Tanner Novlan and Kayla Ewell’s Relationship”.
- ET Online. “Kayla Ewell Welcomes Second Child 7 Weeks Early With Tanner Novlan”.
- Instagram. “Tanner Novlan (@tannernovlan_)”.
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